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  Once print marketing was the only game in the city. Banners, posters, business cards, flyers and ads in the newspapers where your only option for getting the word out regarding your business. Then came the internet. And with the arrival of new email lists, websites and social media everything changed. In the past few decades, marketing has shifted entirely to a digital platform. So does this means that print media is gone? That's not true. In fact, there are several reasons why it is essential to join print advertising into your content marketing techniques. It Hangs Around Email can be ignored or sent to the spam box with one click never to be seen again. Top page banners and side screen ads can be hidden instantly. But a right designed and brightly colored brochure with visually appealing pictures or unique business card in a diverse shape is something you might not want to throw in the trash can immediately. On the contrary, you might stick it to the fridge or keep the card in